More insight into our sales funnels and customer journey
Intrinsic will Shock you with better insight into your customer journey
Better insight into your customer journey
Who is your target group really? And what moves this target group? How do you reach these people? One prospect is not the other. By formulating personas, we zoom in more specifically on your target group. Instead of starting from a homogeneous group of potential customers, we create different profiles with different wishes and needs on the basis of personas.
Do you think you know your client well?
Beautiful. Then you are eager to get to know him better. Because better exceeds good. In addition, it often happens that knowledge of the target group and insight into customer behavior is already available in the heads of managers and senior employees. By centralizing everything in one-spot and arranging it centrally, this valuable knowledge also reaches the rest of the team. This guarantees you ‘senior’ market and target group knowledge throughout the organization.
Seduction through personalisation
We will then create content that meets these wishes and needs. That starts with seduction through personalized, relevant content. Because we measure everything, we gradually find out what works and what doesn’t. We are getting to know better and better which route your prospects follow in order to ultimately become a customer. And once you know that, it will also be a lot easier to supply them with relevant content at the right time. This is basically what inbound marketing entails.
We direct visitors by feeding their need for content. Your target group needs other relevant information at every stage of the funnel. Inbound marketing is like running a marathon. Step by step we come closer to finish. Ultimately your website becomes a magnet: we turn interested parties into leads and leads into sales.
Personas & Profiles
By formulating personas, we zoom in more specifically on your target group.
Customer Journey
We watch their every step and figure out which route is the best to optimise.
Customer Insights
We channel their needs for content which changes at every stage of the funnel.
Content -Strategy
The right personalized content is the core of good content marketing.